Trick-or-treaters will not notice, but their parents will. Halloween candy prices are rising much faster than overall inflation this year, yet Americans still plan to spend a record amount on the holiday.
Candy inflation outpaces everything else
Prices for candy and chewing gum rose 8.1% in August compared with a year earlier, according to the Bureau of Labor Statistics. That is more than double the 3.4% rise in overall consumer prices.
Chocolate has been the main driver for two years. Poor harvests in West Africa, which produces most of the world’s cocoa, sent prices to record highs in 2024 and 2025. Manufacturers responded by raising prices, shrinking pack sizes and promoting non-chocolate treats such as gummies and fruity candies.
Bankrate economists estimate that a typical candy budget now buys about 40% less candy by weight than in 2020.
Record spending anyway
The National Retail Federation (NRF) expects total Halloween spending of $13.5 billion in 2026, up 3.82% from last year. The average shopper plans to spend $115.14, slightly more than the $114.45 recorded in 2025.
Participation is rising too. About 74% of Americans plan to celebrate, up from 73% last year and 68% in 2019.
Where the money goes
- Costumes: $4.4 billion, including $2 billion for adults, $1.5 billion for children and about $920 million for pets.
- Decorations: $4.3 billion, bought by 78% of celebrants.
- Candy: $4.1 billion, bought by 96% of celebrants.
- Greeting cards: $800 million.
How shoppers are coping
The NRF survey shows that people are hunting for value:
- About a third plan to compare prices across stores.
- 26% are looking for coupons or sales.
- Discount stores are the most popular place to shop.
- About half started shopping in September or earlier.
Tips to save on treats
- Buy in bulk from warehouse clubs, and compare the price per ounce rather than per bag.
- Mix chocolate with cheaper options such as lollipops, gummies and hard candy.
- Wait for discounts in the final days before October 31, if you are willing to risk a smaller selection.
- Consider non-food treats such as stickers or glow sticks, which also suit children with allergies.
For more food prices and kitchen news, visit our Food section.